You're hosting an open house for a new furniture line, opening a new showroom or inviting clients over for afternoon coffee. You want to see the people you've worked with, show them what's new and build a real connection with the ones you know, and not least with the ones you don't know yet inside the companies you do business with.
For that, the invitation has to arrive, the event has to stay on people's minds and new faces have to feel welcome. That's where Melda comes in.
People change jobs. The connection can carry on.
The designer you worked with last year has moved to a new studio. The email address on your old guest list has stopped working, but the phone number is still the same. You still know each other, and a client who changes workplace simply opens up new opportunities.
That's why Melda uses SMS. People rarely change their phone number when they change jobs, so you can still reach them with an invitation that's worth their time.
With SMS invitations in Melda, each guest gets a personal link and RSVPs straight from their phone. Replies from SMS and email land on the same guest list. You see who's planning to come and who might need a follow-up.
"I was just about to drop by."
Picture a guest who has RSVP'd to the opening of a new showroom. She plans to stop by on her way home from work. Then the last meeting of the day runs a little long, the phone rings and her mind has moved on to dinner. She drives home. The launch comes back to her when she sits down on the sofa.
She was interested. The day just pulled her attention elsewhere.
Use Melda to help people remember. Guests can add the event to their calendar. You can turn on an SMS reminder that goes out 24 hours before the event and choose when email reminders go out. On the day itself you can also publish a short post on the event page with the time, access and parking, and everyone who's coming (or said maybe) gets it as a reminder to show up.
Old contacts bring new ones along
Has the company you're inviting just hired new designers? Or a finance director who has a say in what they buy from you next? That person may not be anywhere on your list yet, because you don't know they exist.
Your guests always know better than you who on their team should come. Let them bring someone along and say so clearly in the invitation: "Feel free to bring a colleague who's interested."
In Melda you can allow plus-ones. If you ask for an email address and phone number in the RSVP, the new guests' details come along too, so you can get in touch with them directly after the event. That gives you a chance to get to know them and a way to keep the conversation going.
The plus-one could be the person who picks the supplier for the next big project. An introduction from a colleague is a good start.
Good organisation gives you time for people
An event page with your company's logo and colours welcomes guests before they arrive. They find the schedule, the location and the practical details without downloading an app or creating an account. When they RSVP, you can ask which company they work for and what they'd most like to see.
The guest list helps you plan the catering. With QR check-in you can record who actually came, and after the event you have a better basis for a personal follow-up: sending the material you talked about or inviting them to a closer look.
Melda for businesses helps you keep track of the whole journey, from the first invitation to the next conversation.
You open the doors. Melda helps people find their way in, remember to show up and leave with your next good business relationship.
